MAKARA SANKRANTHI

Power and Devotion

Symbolizes the victory of light over darkness as days grow longer.
Devotees honor Surya (Sun God) with
The prayers, Surya Namaskar, and offerings of sesame & jaggery.
Charity (daan) is considered the highest devotion, spreading compassion and blessings.
Visual idea: A sunrise background with silhouettes of people offering prayers.

Marks the Sun’s entry into Capricorn (Makara Rashi) → beginning of Uttarayan.
Associated with Bhishma’s moksha in the Mahabharata, symbolizing liberation.
Considered one of the most auspicious times for holy baths, meditation, and new beginnings.
Visual idea: Astronomical illustration of the Sun’s northward journey.

Urban celebrations Include Kite festivals, fairs, and cultural programs.
Digital engagement: Online recipes, virtual pujas, social media campaigns.
Eco‑friendly practices: Biodegradable decorations, safe kite strings.
Visual idea: Blend of tradition and modernity — kites flying over city skylines.

Plain Sesame Seeds (Til): Used in puja offerings and til‑gud laddoos.
Chopped Jaggery (Gud): Symbol of sweetness and prosperity, mixed with sesame for Sankranti sweets.
Dry Chopped Coconut: Adds richness to festive dishes and laddoos.
Roasted Sesame Seeds: Crunchy and aromatic, perfect for snacks and rituals.
Sugar‑Coated Sesame Seeds: A colorful treat for children and festive gifting.
Sugar Cubes: Offered during puja and used in traditional sweets.
Roasted & Peeled Peanuts: Essential for Lohri bonfires and til‑peanut chikkis.
Fried Gram (Roasted Bengal Gram): Nutritious snack, often mixed into Sankranti sweets.